Connecting the Next Generation to Wine
Submit Your InterestNYCwinerookie Media is a NYC-based wine media company on a mission to make wine culture accessible, exciting, and relevant for a new generation. We believe wine should be approachable, not intimidating—a lifestyle choice that complements the modern, ambitious, and style-conscious professional.
Through engaging digital content, strategic partnerships, and unforgettable in-person experiences, we're redefining how young professionals discover, explore, and enjoy wine. Whether you're a complete beginner or developing your palate, we create spaces where wine meets culture, community, and genuine connection.
Our micro-influencer platform delivers authentic, engaging wine content that resonates with younger audiences. We cut through the pretense and make wine education entertaining, relatable, and shareable—perfect for the scroll-and-learn generation.
We work directly with wine producers to craft digital marketing strategies that connect with young consumers. From Instagram campaigns to TikTok trends, we help wineries tell their stories in ways that make an impact with the next generation of wine drinkers.
Through paid partnerships with NYC wine retailers, we create targeted content designed to drive younger, style-conscious buyers to their stores. Our approach blends aesthetics, lifestyle, and wine culture to convert followers into customers.
Join NYC's most stylish wine community. Our monthly events bring together young professionals—entrepreneurs, creatives, tech innovators, lawyers, doctors, and artists—who share a passion for elevated experiences and discovering great wine.
Interested in joining us?
Submit Interest for Future Events